By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the e-book on high-impact advertising that works. Fast-forward to at the present time and new applied sciences, extra subtle consumers/competitors, and a complete new media panorama have replaced the entire principles. In reaction, Feltenstein has upped his online game, and in , he can provide much more sure-fire advertising innovations and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case stories of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this publication supplies tips and tips on a variety of scorching topics:
- Planning the Battle--and selecting the best strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacation trips
- Four partitions advertising
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
- Marketing Measurement
No topic what your funds is, it is easy to salary state-of-the-art advertising and promotional campaigns that get the note out approximately your corporation, cement the loyalty of your present customers--and win extra new clients than you could handle.
Read Online or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Extra resources for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
It’s all part of marketing and promotion. Retailers should change their window displays often. ” Use your windows to announce promotions and special events. 28 ✹ 501 Killer Marketing Tactics Decorate seasonally and use awnings, shutters, lights, plants, pictures, signage, and so on to create the appropriate mood. Your “face” should be attractive, inviting, exciting, and fresh so that people will be curious to know what’s inside the package. 20. Signs of Life Are your walls cluttered with crookedly taped, out-of-date community announcements or covered with the same tired pictures of covered bridges that have been there for years?
Electrician. ” Septic service. ” Septic service. “We don’t want an arm and a leg . . ” Towing company. ” Pastry shop. ” Massage therapist. ” Husband and wife real estate agents. ” Turf farm. ” Hair salon. Even a slogan is a promotional tactic if it’s memorable. Once again, check out your competition and see what others are doing, and consider hiring a copywriter to give you some ideas. 9. The Whole Package Your business is just like a box of Valentine’s chocolates. What you’re selling, in most cases, is a commodity—like chocolate and sugar.
Reward good behavior and it will reward you. 38 ✹ 501 Killer Marketing Tactics In short, build community by making sure that you and your staff are constantly creating relationships that last. 37. Fly with Flyers If they are done well, designed well, and distributed properly, flyers and other handouts announcing special events and promotions are a cheap, easy way to generate excitement and sales. Remember to maintain your brand personality, logo, and so on throughout. Use as much color as you can afford, and hire an expert if you don’t feel confident that you can produce the best result.