6 Steps to Free Publicity: ''For Corporate Publicists or by Marcia Yudkin

By Marcia Yudkin

Exposure we could the realm comprehend who you're, what your organization deals, or the urgency of your reason. no matter if you must attract new enterprise, determine your self as knowledgeable, or introduce a brand new suggestion to the neighborhood, loose exposure is the most affordable, so much credible technique to do it. This newly up-to-date variation of a vintage consultant to acquiring media insurance comprises tips for utilizing e mail and the internet to arrive exposure gatekeepers, besides the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, suppose cozy, and imagine like a exposure hound. o how one can write tip sheets, pitch letters, and press releases that roll out your message and maintain you in people's minds and documents. o acting on radio, television, or the internet like a professional. o how you can be simply stumbled on during the se's.

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Extra resources for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors

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Offer a surprising guarantee. A urologist who offered a money-back guarantee on the physician's fee for his vasectomy reversals landed himself in the National Enquirer, where advertising would have been prohibitively expensive. 13. Investigate your marketing reach. Having subscribers in 59 countries or clients who drive 500 miles to see you impresses media reporters and producers. 14. Highlight a comeback, such as recovering from bankruptcy or a medical death sentence. 15. Share your numbers. If you've been collecting data on the extent of lawsuits against cities and towns, lots of media outlets would like to peg a story on what you know.

Fresh from her success in promoting I Love Men in Tasseled Loafers, Debbi Karpowicz helped her hairdresser get started in PR by getting him talking, and learning that he used coffee to get rid of red highlights in hair. Karpowicz sent out sample packets of coffee stapled to a news release that started off, "Discover How to Perk Up Your Hair With Coffee," and the hairdresser received a call from Allure a week later. Her hairdresser wasn't running a coffee-treatment salon, but being mentioned in a national fashion Page 32 magazine would stamp him as a somebody and lend him a valuable celebrity aura.

A. by Book-mart Press To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to order using VISA or MasterCard, or for further information on books from Career Press. com Library of Congress Cataloging-in-Publication Data Yudkin, Marcia.  ed.  cm.  c1994. Includes index.  Title. Y83 2003 659—dc21 2003040919 Page 3 In memory of my mother, Florence Yudkin, the best press agent a daughter could have. Page 4 ACKNOWLEDGMENTS Most of all, I'd like to thank the editors of Bottom Line/Personal, who printed an offer for the four-page version of Six Steps to Free Publicity that lay the groundwork for this book.

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