Business in a Virtual World: Exploiting Information for by Fiona Czerniawska

By Fiona Czerniawska

Info absolutely represents one of many key aggressive guns of the following decade, no matter if it takes the shape of monitoring the buying behavior of person consumers or altering the cost of airline tickets minute via minute to use adjustments fashionable. the results for administration are large but so much businesses are nonetheless on the early levels of attempting to know how they could extract greatest worth for his or her details resources. This booklet seems to be on the influence of this knowledge revolution and indicates how businesses can take advantage of info for aggressive virtue.

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Extra resources for Business in a Virtual World: Exploiting Information for Competitive Advantage (Macmillan Business)

Sample text

Information-based companies are more difficult to regulate than traditional, physically based ones. ❏ Information enables customers to switch between suppliers at almost no cost. The virtual economy will, instead, be dominated by four key trends: ❏ Realising the advantages to be had from sharing information, industries and companies will converge. ❏ Many new, smaller companies will emerge that use information to compete on equal terms with large-scale multinationals. ❏ Organisations will increasingly form networks and alliances in order to exploit the potential of information-based synergy.

But today, raising finance is perhaps the least difficult of the tasks facing an organisation. With supply outstripping demand in the world’s financial markets, it has become comparatively easy for an entrepreneur to find the capital he or she needs. ’2 You only have to consider the number of new biotechnology stocks or the amount of money being poured into Internet start-up organisations to realise that chasing the next holy grail has effectively become the latest approach to investment. Many of the companies in which these investments are made trade at enormous price/earnings ratios even though they have never sold a thing.

Obstacles remain to making full use of the opportunities that these trends offer. Many companies lack the imagination to identify ways of exploiting this technology; the software that we need to exploit it is still comparatively immature and fragile; the economic models by which we earn profits from it are still uncertain. However, as computing power goes on becoming cheaper and information more available, technology is going to continue revolutionising the way in which we do business. 3 The Competitive Advantage of Information In the James Bond film Goldeneye, a familiar scene takes an unfamiliar twist.

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