By Bill Carmody
The one entire advisor to making and handling winning on-line promotions Attracting buyers and riding revenues in trendy more and more crowded, hyper-competitive on-line market calls for subtle new promotional innovations utilizing a bunch of ever-evolving media instruments. the 1st hands-on advisor dedicated solely to the topic, this publication tells advertising execs what they should be aware of to create and deal with on-line promotions that pop. Drawing upon his reports constructing on-line promotions for Fortune 500 consumers equivalent to 3Com, AOL, Microsoft, Visa, and Xerox, specialist invoice Carmody covers the newest considering and practices in multi-brand promotions, advertisements on-line promotional campaigns, data-gathering innovations, measuring functionality, advertising follow-up, and lots more and plenty extra. He additionally covers a variety of vital comparable concerns, together with foreign and cultural matters, felony matters, privateness and safety, and others.