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Additional info for Change Management (Management Extra S.)
28 2 The conditions for change In the worst situations, people may concentrate on building their own army to support a particular analysis and proposal for action rather than going out and talking to people. This activity should have emphasised that it is only the routine, day-to-day decisions that have definite answers. As soon you begin to look at the wider challenges facing your organisation, then everything becomes much more subjective and the scope for disagreement that much greater. Environmental triggers for change Here we will look more closely at how you can analyse your organisation’s current position and the forces for change in its environment.
For example, if the revolution in information technology is affecting your business, think about the areas in which it has most impact – is it, for example, in the delivery of the service to customers, reducing your cost base or developing new products? 2 Having completed your analysis, in the second column set out what you think the main environmental factors will be in five years’ time. Think about how demand might be affected and how your suppliers may change. 3 Finally, think about the changes your organisation needs to make to compete in this new environment.
1 because the three steps are not intended to denote a sequence of activities. Thus in developing 29 Change Management strategic choices, your organisation may need to go back and do further investigations of its environment. Difficulties in implementation may cause your organisation to rethink its objectives or develop further possible strategic choices. When you propose a change management programme, senior management will look closely to ensure that it integrates with the overall strategy of the organisation.