Creating a Winning E-Business, Second Edition by Ollie N. Rivers, Stuart Wagner, Ollie N. Rivers, Stuart

By Ollie N. Rivers, Stuart Wagner, Ollie N. Rivers, Stuart W. Wagner H. Albert Napier

Making a successful E-Business, moment variation illustrates the approaches concerned with making plans, beginning, and advertising and marketing a brand new e-business in ultra-modern setting. 4 varieties of situations are utilized in this functional, entrepreneurial advisor to supply a real-world strategy, together with a book-long working case examine complimented via bankruptcy particular real-world case reports that open and shut every one bankruptcy. also, case stories that characteristic either winning and unsuccessful ventures are discovered through the e-book allowing scholars to profit from the activities of others. a brand new bankruptcy on association courses (such as's affiliate program) is featured and all chapters are up to date to mirror adjustments because the book of the 1st version.

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There are several factors that are unique to doing business online including the network effect, creating innovative marketing ideas, scalability, the ease of entry into electronic markets for you and your competitors, and adaptability to change. Every e-business entrepreneur should carefully consider each of these factors. The Network Effect A primary factor in the growth of e-business is the network effect. The network effect is the phenomena in which the total value of a product, service, or technology grows as more and more people use the product, service, or technology.

Increased sales opportunities b. rapidly changing technologies c. 24/7 operations d. access to global markets Exercises 33 1. Using online search tools or other relevant resources, research the origins and history of the Internet and the World Wide Web. Then write a one- or two-page paper describing at least five major events in this history, and how these events led to the growth of global e-business. 2. Using online search tools and other relevant resources, locate information about two people whose contributions have had a significant impact on the growth of the Internet and the World Wide Web as a business medium.

E-businesses, such as Bidmain and B2GMarkets, follow the B2G e-business model. Figure 1-22 illustrates a B2G Web site. Now that you’ve become familiar with how B2C, B2B, and B2G e-businesses interact with individual consumers and other businesses, you can examine another type of business activity fostered by the growth of the Internet and Web access, one in which consumers interact directly with other consumers to buy, sell, and trade items, personal services, and information. Understanding E-Business 24 Chapter 1 FIGURE 1-21 HedgeHog FIGURE 1-22 Bidmain Consumer-to-Consumer (C2C) 25 In the consumer-to-consumer, or C2C, e-business model, consumers sell products, personal services, and expertise directly to other consumers through a number of methods: by placing online classified ads, by participating in forward and reverse auctions, or by making trades.

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