CSR strategies : corporate social responsibility for a by Sri Urip

By Sri Urip

Globalization has replaced the character of many markets. formerly safe neighborhood industries were pressured to turn into extra aggressive, a scenario that gives either possibilities and demanding situations. Key between those is the problem of enforcing in charge company practices. company social accountability (CSR) is well known as a worthwhile dedication to make sure sustainable gain for either enterprises and Read more...

summary: Globalization has replaced the character of many markets. formerly secure neighborhood industries were compelled to develop into extra aggressive, a state of affairs that offers either possibilities and demanding situations. Key between those is the problem of enforcing dependable enterprise practices. company social accountability (CSR) is well known as a helpful dedication to make sure sustainable profit for either organisations and groups. CSR is usually changing into a tremendous base for companies to construct belief and self assurance of their stakeholders, with the capability to supply a aggressive facet. to make sure sus

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The company’s impact on the community is an excellent catalyst for social accountability, and at the same time promotes positive image and reputation. Unlike financial risk, which typically involves quantifiable market, credit, and operational risks, it is impossible to estimate reputation risk up front. But the cost of losing this most precious asset can be very dear. CSR and GCG can be seen as intangible elements that contribute to corporate success, with equal importance but different perspectives from that of the financial measures.

One important point to note is that in many developing countries, corruption has become a major problem. In a paper developed by the Partnership for Governance Reform (2000), an organization committed to promoting good governance in Indonesia, the main issue with corruption deals with the mindset that tolerates corruption, the inadequate governmental system, and the lack of control and enforcement. The key strategy for fighting corruption is taking the human resource as the foundation. People need education on attitudes that reject corruption, and also need to be equipped with proper skills, competencies, and capabilities that help them build anticorruption behavior.

In one of the case studies presented (see case V: Unilever’s Environmental Care Program in case study 1: PT Unilever Indonesia, Tbk), you can find a CSR program, carried out by Unilever in Indonesia, designed to reinforce habit change in relation to environmental protection, starting from individual persons within the smallest household community. People living in dirty crammed alleyways behind handsome buildings and alongside polluted rivers, loaded with litter and human waste, started to learn the concept of a green and clean environment within and outside the house through waste management.

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